Daily Face Wash
Moringa + Yerba Mate
$25.00
Add to Cart
As Seen on
UNA RUTINA. FOR YOU.
4 products. One simple routine.
Vitamin C Serum
Camu Camu + Sarsaparilla
$25.00
Add to Cart
Nightly Moisturizer
Açaí & Maca
$25.00
Add to Cart
Eye Cream
Guaraná, Suma & Achiote
$25.00
Add to CartTRUSTED BY MEN COMO TU
Real Results. Real Routines.
Not Just Another Unisex Product
"I'm not someone who's usually big on skincare, but this one just works. It's designed specifically for men's skin — not just a unisex product rebranded in a dark bottle."
October 2025
Gentle, Clean, No Dry Feeling
"It's a gentle gel that cleans your face well without leaving your skin feeling tight or dried out... So many men's products smell like cheap cologne, and this one keeps it simple and clean."
October 2025
Less Puffy. More Awake.
"There is barely a scent to this and it does not feel greasy... But most importantly it has a noticeable effect with the areas around my eye looking less puffy and make me look more alert."
November 2026
Even My Mother Noticed
"I tend to get oily in some spots and dry in others, and this has managed to keep things balanced... No residue, no shine, and no irritation. It has definitely blurred the lines in my facial coloring... it evens my tone quite well, and even my mother noticed."
December 2025
The First Face Wash He Actually Likes
"Got this for my boyfriend and he's actually obsessed with it, which says a lot because he never cares about skincare. He uses it morning and night without me even reminding him."
October 2025
Made By Someone Who Knows Us
"I was excited to find a brand that uses ingredients from our countries and actually works. The fact that it's made by a fellow Latina makes me feel like they truly know us. ¡Gracias!"
November 2025
The Gift He Didn't Know He Needed
"It's a gift that not only takes care of the skin, but also of self-esteem. He feels more confident and with a rested face — and that's priceless."
December 2025
Don't Let the Label Stop You
"Yes, it's marketed for Latin men, but I bought it on a whim... My skin is noticeably brighter. Whether you're a man, woman, or anywhere in between — Setú with Camu Camu is worth it. Don't let the label stop you."
January 2026
The Gift He Didn’t Know He Needed
“I set up a simple routine for my husband and his skin looks brighter, smoother, and more confident.” - Miria
October 24, 2025
Save 40% when you bundle all 4
Setú® Complete with Cleanser, Vitamin, Moisturizer, and Cream
Cleanse. Protect. Hydrate. Recover
Regular price
$60.00
Regular price
$100.00
Sale price
$60.00
Shipping calculated at checkout.
- Free Shipping on all US & PR Orders
- 30-Day Money-Back Guarantee
MADE DIFERENTE
-
Formulated by a board-certified dermatologist for the modern man’s skin and lifestyle.
-
Made with legendary Latin American ingredients to nourish and protect every skin type.
-
Quick, color-coded routines for day and night — so you always know what to use and when.
Real People. Real Results.
see how Setú fits into real daily routines.
WE'VE HEARD EVERY EXCUSE. HERE'S THE TRUTH.
MYTHS. DEBUNKED.
"Skincare is all the same stuff."
The myth: Every brand uses the same ingredients, same formulas, same boring bottles.
The truth: Most men's skincare is exactly that — the same generic ingredients recycled across a hundred different labels. If it's not working, it's because nothing about it was built for you.
The Setú standard: We went to Latin America. Moringa from the Amazon. Camu Camu from Peru. Açaí, Guaraná, Maca — botanicals that have been used for centuries and are only now being recognized by dermatology. Setú is the first men's skincare line built around these ingredients. Same category. Completely different game.
"I don't have time for this."
The myth: Skincare is a 12-step project I'll never keep up with.
The truth: You already shower. You already brush your teeth. Skincare is a 90-second upgrade to habits you already have. Most brands make it complicated. We don't.
The Setú standard: Four products. Morning and night. That's it. We designed the routine to fit your life — not disrupt it.
"Men don't need skincare."
The myth: My skin looks fine. I don't need to do anything.
The truth: By the time you see the damage, you've already lost ground. Your skin takes hits every day from sun, pollution, and shaving. Think of it like changing your car's oil — you don't wait for the engine to smoke. You stay ahead of it.
The Setú standard: Washing and moisturizing isn't vanity. It's maintenance. The goal isn't to look different today — it's to still look good ten years from now.
"Skincare is a women's thing."
The myth: Real men don't have routines.
The truth: Marketing spent decades saying that — biology disagrees. Men are 40% more likely to develop skin cancer. Shaving creates daily trauma your skin has to recover from. Your skin doesn't care what gender you are.
The Setú standard: Setú was built for men who are done letting bad marketing make their health decisions. This isn't beauty. It's upkeep.
"I don't know where to start."
The myth: I need to know my skin type, read ingredient lists, and research for hours just to buy a face wash.
The truth: Analysis paralysis keeps most men from ever starting. It shouldn't take a dermatology degree to take care of your face.
The Setú standard: We stripped away the guesswork. Each product tells you exactly what to do, right in the name: LÁVATE. PROTÉGETE. HIDRÁTATE. RECUPÉRATE. No jargon. No confusion.
"I tried it once. It didn't work."
The myth: I gave it a shot. Nothing happened. These products are all hype.
The truth: One application isn't a trial — it's an introduction. No one does a single workout and expects a six-pack. No one takes one vitamin and feels healthier. Skin works on a 30-day renewal cycle. You have to show up for it consistently before it shows up for you.
The Setú standard: Setú is dermatologist-developed — not marketing-developed. Every ingredient has a function. Every formula has a purpose. Give it 30 days of consistency and your skin will tell you everything you need to know. We're confident enough in that to back it with a guarantee.