Introducing the very first

Skincare for Men

Dermatologist-developed formulas with legendary Latin American ingredients.

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Save Up to 40% when you bundle
Setu Skincare for Men Circular logo with 'paraben free' text and a bottle icon on a white background
Setu Skincare for Men Cruelty free logo with a rabbit and heart symbol on a black background
Setu Skincare for Men is Fragrance 'sin fragancia'

Choose your Routine

Simple routines designed for real life.
Setú® Complete with Cleanser, Vitamin, Moisturizer, and Cream

Complete Routine

Cleanse, treat, hydrate, and recover. Morning and night.

$60.00 $100.00 Save 40%

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Setú® Night Kit with Cleanser, Moisturizer, and Eye Cream

Night Routine

Cleanse + retinol + eye care for overnight recovery.

$50.00 $75.00 Save 34%

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Setú® Morning Kit with Cleanser & Vitamin C Serum

Morning Routine

Cleanse + Vitamin C for daily protection and glow.

$40.00 $50.00 Save 20%

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As Seen on

Setu skincare products for men including serum, cleanser, eye cream, and facial mask with natural ingredients from latin america

Setú® Skincare Routine

The Complete Setú® Routine

Everything your skin needs. Morning and night.
• Complete routine to cleanse, protect, hydrate, and recover.
• Designed by a dermatologist for simple, consistent use.
• Helps support better-looking, more balanced skin.
• Suitable for all skin types.

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Trusted by Men Like You

Premium, Clean, Highly Recommended

“Light, healthy, thoughtfully made. An easy recommendation.” - Brian S.

July 25, 2025

Simple Night Routine, Real Results

“It’s part of my nightly routine now, and my skin looks smoother around my forehead and eyes, without irritation.” - Tre'

October 27, 2025

Finally, Skincare He Actually Uses

“He uses it morning and night without me reminding him and his skin feels clean, not dry.” - Carla

October 20, 2025

Simple Enough to Use Every Day

“It absorbs fast, doesn’t feel greasy, and my skin looks more even and healthier.” - J.S.

October 27, 2025

Boyfriend’s eyes never looked better

"His under-eyes look smoother, less puffy, and he uses it every day" - Vanessa

October 21, 2025

A Noticeable Improvement

“The under-eye puffiness is obvious in photos, and this helps me look better in public.” - Francisco

October 9, 2025

The Gift He Didn’t Know He Needed

“I set up a simple routine for my husband and his skin looks brighter, smoother, and more confident.” - Miria

October 24, 2025

Less Puffy. More Awake.

“One or two pumps, no grease, and I look noticeably more alert.” - Scooter

Nov 3, 2025
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Why it Works

  • Setu Skincare for men Dermatologist Developed

    Dermatologist-Developed

    Formulated by a dermatologist to support better-looking skin through simple, consistent daily care.

  • Setu skincare for men logo of latino ingredients

    Latin American Ingredients

    Infused with thoughtfully selected botanicals traditionally valued for their skin-supporting properties.

  • Setu skincare for men simple routines logo

    Simple, Daily Routine

    Designed to fit real life. Just a few steps, morning and night.

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Powered by Latin American Ingredients

Each Setú formula blends dermatologist-backed science with time-honored Latin American botanicals chosen for performance, not hype.

Moringa

Moringa oleifera • Purifying Properties

Moringa

From the heart of Paraguay, Moringa helps purify the skin by removing buildup and impurities while supporting a fresh, balanced complexion

Learn About Moringa
Camu Camu

Myrciaria dubia • Vitamin C Powerhouse

Camu Camu

Harvested in Peru, Camu Camu provides a potent source of vitamin C that helps brighten the skin and support a more radiant, even-toned complexion.

Learn About Camu Camu
Açaí

Euterpe oleracea • Rich in Antioxidants

Açaí

From the Brazilian rainforest, Açaí floods the skin with powerful antioxidants that help defend against environmental stress and keep it looking youthful.

Lean About Açaí
Guaraná

Paullinia cupana • Revitalizing Caffeine

Guaraná

Born in the Brazilian Amazon, Guaraná delivers a boost of natural caffeine that helps reduce puffiness and awaken the under-eye area for a more vibrant look.

Learn About Guaraná
Discover all our Latin American Ingredients

Your Simple Skincare Routines

Just a few simple steps in the morning and at night to keep your skin looking its best. Designed to fit real life.

Morning Routine
Morning Routine

Cleanse • Protect • Defend

A simple morning routine wakes up your skin and preps it to look its best all day.

  • Setú® Daily Cleanser for Men with Moringa & Yerba Mate | Gentle Face Wash
    1 LÁVATE - Daily Cleanser
    Gently cleanse to remove buildup without stripping your skin.
  • Setú® Vitamin C Serum with Camu Camu & Zarzaparrilla | Brightening Treatment
    2 PROTÉGETE - Vitamin C serum
    Apply to help brighten and support a more even-looking tone.
  • 3 DEFIÉNDETE - SPF (sold separately)
    Finish with SPF to help protect skin from daily exposure.
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Night Routine
Night Routine

Cleanse • Hidrate • Recover

Few steps to repair and recover your skin so you wake up looking refreshed.

  • Setú® Daily Cleanser for Men with Moringa & Yerba Mate | Gentle Face Wash
    1 LÁVATE - Daily Cleanser
    Gently cleanse to remove buildup without stripping your skin.
  • Setú® Moisturizer with Retinol, Maca & Açaí | Night Cream
    2 HIDRÁTATE - Moisturizer
    Replenish moisture and support overnight recovery.
  • Setú® Eye Cream with Guaraná, Suma & Achiote | Brighten & Hydrate Eyes
    3 RECUPÉRATE - Eye Cream
    Target tired-looking eyes before bed.
Shop the Night Routine

Real People. Real Results.

see how Setú fits into real daily routines.

Everything you need to know

Frequently Asked Questions

I’m new to skincare. Is this easy to follow?

Absolutely. Setú was created with simplicity in mind. Each product has a clear purpose, making it easy to build a consistent routine even if you’re just getting started.

How long does the routine take each day?

Just a few minutes. The Setú routine is intentionally simple, with a small number of steps designed to fit easily into both your morning and nighttime habits.

Is Setú suitable for all skin types?

Yes. Setú is designed to support a wide range of skin types, including normal, dry, oily, and combination skin. Our formulas are made for daily use and focus on balance rather than aggressive treatment.

How was Setú developed?

Setú was developed with dermatologist guidance to balance effectiveness and daily comfort. Our formulas include thoughtfully selected active ingredients, combined with Latin American botanicals, to support better-looking skin.

Do your products include fragrances, parabens, or harmful ingredients?

Setú products are formulated without added fragrance and without parabens. We focus on clean, thoughtfully selected ingredients and avoid unnecessary components that don’t support daily skin care.

Can I buy products individually?

Yes. While we recommend the complete routine for a balanced approach, individual products are also available if you prefer to start with a specific step.

Where do you ship?

We currently ship within the United States and Puerto Rico. Available shipping options and rates are shown during checkout. We plan to expand to LATAM next.

What if the routine isn’t right for me?

We want you to feel confident trying Setú. If you have questions after your purchase, please review our return policy or reach out to our team for support at contact@setupersonalcare.com

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The Complete Setú® Skincare Routine

A simple daily routine powered by Latin American ingredients and dermatologist-guided formulation.

View the Complete Routine